Diageo commits to becoming Fertility Friendly

The global drinks company joins members of the group dedicated to putting fertility issues at the heart of employee wellbeing.

diageo fertility friendly


The organisation, Fertility Matters at Work has signed up another leading employer on its mission to find the first 100 UK companies prepared to commit to becoming Fertility Friendly employers.

Premium drinks maker Diageo has joined the list, adding Fertility Support Guidelines to their suite of personal and family support. Employees will now be entitled to paid leave support if they’re an individual undergoing treatment, a partner of the individual going through treatment, or an intended parent.

Caroline Rhodes, Global Inclusion and Diversity Director at Diageo, said, “Ensuring that our people feel supported to bring their whole selves to work is a tenet that underpins our business. So many people are directly impacted by fertility issues and every person’s experience is unique.

“I want to personally thank our employees who have partnered with us on these guidelines, sharing their own lived experiences with such candour and honesty, helping us to consider the key needs of individuals during what can be a highly emotional and stressful journey.”

Diageo already offers its employees a number of leading policies, including ones centred around pregnancy loss, domestic and family abuse, and menopause.

Alongside paid leave support, Diageo, which owns brands such as Johnnie Walker, Smirnoff, Baileys, and Tanqueray, will also aim to raise awareness of fertility issues internally and the mental and physical toll faced by those affected.

Rhodes added, “Guided by the expertise of Fertility Matters at Work, our new guidelines will act as an educational tool for line managers setting out the reality of fertility issues and treatment, with guidance on supporting someone going through the process with compassion and understanding.”

Natalie Silverman, co-founder of Fertility Matters at Works, said, “We’re really proud to be working with a range of businesses dedicated to supporting their employees through ensuring appropriate policy and guidance is in place, and that this is supported by awareness raising and education.

“It’s great to see companies like Diageo recognise that the journey to building a family isn’t always linear, and for some, it can be physically and emotionally challenging.”

For more information on becoming a Fertility Friendly workplace, please visit: Services – Fertility Matters at Work

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