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A new survey suggests companies need to do much more to communicate the perks that employees can get.
Forty-four per cent of employers admit that their staff are not fully aware of the benefits they offer or don’t fully understand them, according to new research.
In a poll by industry body GRiD, only 40% of staff think that their employer is effective in the communication of employee benefits such as groups risk, healthcare, company pension scheme and employee assistance programmes.
“A significant amount of time, resources, and financial investment is spent in getting the right benefits in place for staff but they have to be communicated, and communicated effectively, for the full value to be had,” said GRiD spokesperson, Katherine Moxham.
“This is not only in terms of benefitting the individual themselves but also for the sake of the business too. Without a communication strategy in place, employee benefits will, metaphorically speaking, be gathering dust as they won’t be fully utilised or appreciated.”
According to the survey email is the most-used outlet for communicating employee benefits, alongside staff handbooks, a noticeboard, or the company intranet.
But 41% of employers don’t actually measure whether their employees appreciate the employee benefits that they offer.
Still, said Moxham, “Employees are seeking an employer who aligns culturally with their values, both on broader issues, but also on a personal work life balance level too. There is no better way to demonstrate how much an organisation truly cares about its employees than via the benefits it provides.
“We know that many organisations have had to double down on their efforts to provide relevant employee benefits in this new era of hybrid working, but all of these endeavours are not as effective as they could be if staff don’t know what employee benefits are available or have insufficient understanding to appreciate them.”