LinkedIn report urges companies to focus on changing culture

Global Talent Trends 2022 argues that businesses need to rethink how they treat their employees to stay ahead of the curve.

changing company culture


A new poll by LinkedIn argues that work/life balance now trumps even pay and benefits for jobseekers.

According to the Global Talent Trends 2022 report, 63% of professionals consider work/life balance their top priority when looking for a new job, while 60% say it’s about wages. Another 40% look at a company’s colleagues and culture when considering whether to work somewhere.

Justin Black, head of people science at LinkedIn, said, “The people who are satisfied that their organisation does a good job providing work flexibility in terms of time and location are 2.6 times more likely to be happy working at their company and 2.1 more likely to recommend that others work at their employer.”

There has been an 83% rise in job posts mentioning flexibility since 2019, while a company post sees 35% more engagement when it mentions the word.

There are several ways businesses are tackling these changes. Twitter has an “async-first” policy when it comes to meetings, while others are concentrating on results rather than time spent at desks. “Companies are going to see a pivot around measuring outcomes – not activity – and that’s going to play a big part in company culture,” said IBM CHRO Nickle LaMoreaux.

The report also talks about employee wellbeing, specifically how much they feel cared for. If they do feel cared for, they are more than three times as likely to be happy at work and almost four times more likely to recommend their company to others.

LinkedIn CEO Ryan Roslansky said, “Business leaders are rethinking their entire working models, cultures and company values. Employees are rethinking not just how they work, but why.”

Added executive search firm Amplify’s founder Lars Schmidt, “This shift is different because this shift isn’t just about tools and technology. It’s about mindset. It’s about desires. It’s about expectations from both employees and employers. It impacts so many different things and it’s happening in such an accelerated time frame.”

Read more:

89% of employers say supporting staff wellbeing benefits business

How to get the most out of your employees

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