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The inaugural prizes were created by The University of Birmingham’s Equal Parenting Project with Music Football Fatherhood.
Some of the most family-friendly and flexible businesses in the UK have received a 2022 Working Dads Employer Award.
The Parenting Policies Award was presented to Aviva, John Lewis, Nationwide, Suffolk County Council, Vodafone and Waltham Forest Council, while Now Teach won the Flexible Working Award, alongside Suffolk County Council. The awards were designed to celebrate employers who recognise and promote the role of fathers in driving gender equality in the workplace.
Dr Holly Birkett & Dr Sarah Forbes of the Equal Parenting Project, who co-founded the awards said, “These awards have demonstrated the wonderful work our winners have been doing supporting Dads in the workplace and breaking down gendered cultural barriers to caring.”
Co-creator Elliott Rae of Music Football Fatherhood added, “The world is changing and more dads want to play a more active and present role in their families lives. They want to work flexibly, take extended paternity leave and work for organisations who support them to be active parents at home. The outdated gendered parenting roles are quickly becoming a thing of the past and it is our pleasure to celebrate the organisations that are supporting their working dads to be active parents at home.”
The awards were presented by Andrew Gwynne MP, Chair of the Fatherhood APPG and Anna Whitehouse, founder of Mother Pukka.
Other winners included Vodafone, who scooped the Supporting Returning Dads Awards along with John Lewis and Suffolk County Council and Aon who were given the Leadership and Culture Award.
Julie Page, CEO Aon UK said, “We recognise the importance of supporting working dads and the positive impact this can have on their work-life balance, their family, wider society and to gender parity more broadly.”
Andrew Murphy, Chief Operating Officer for the John Lewis Partnership, said, “The policies we launched last year to support fathers and their families when they really need it, were developed in response to our Partners (employees) sharing what mattered most to them. These policies support our vision to become the UK’s most inclusive business – for Partners and customers.”
“Things like the Working Dads Employer Awards are so important to showcase great examples of how organisations can support their teams,” said Meera Moynihan, Director of Operations at Now Teach. “Highlighting the small changes as well as the big ones to create the right culture, is the best step towards creating better equality for all working parents.”