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Regional On Trade Sales Controller - North East

Molson Coors
North East England
Competitive salary
Closing date
10 May 2024

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Job Details

Why You Should Join Us

For over two centuries Molson Coors Beverage Company has been brewing beverages that unite people for all of life’s moments. We produce some of the most beloved and iconic beer brands ever made and while the company’s history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle.

In addition to popular favorites like Carling, Coors, Madrí Excepcional, our beverage portfolio includes Staropramen, Blue Moon, Cobra and Rekorderlig. Through exclusive distribution partnerships, we have also expanded our range to include Tarquin’s Gin, Lixir Drinks, and Mixologist’s Garden.

In the UK and Ireland, more than 2000 dedicated and passionate Molson Coors people work together to make our business first choice for our people, our consumers and our customers.

As a People First organisation, we’re happy to discuss flexible working options.

Your Purpose

Join our dynamic On Premise Sales team in the North East as a Regional Sales Controller for Molson Coors Brewing Company (MCBC) brands.

As a pivotal member of our team, you will spearhead brand distribution across a defined territory, irrespective of market routes, and ensure optimal market penetration for MCBC. With full Profit & Loss responsibility for direct business operations in your designated area, you will drive success by assembling, guiding, and empowering a team of Account Managers, Key Account Managers, Prospect Account Managers, and Brand Development Managers to meet objectives.

Your success hinges on your ability to nurture talent within your team, steering recruitment, development, and motivation efforts towards achieving profit, volume, cash flow, distribution, brand, and customer experience targets aligned with regional objectives. Upholding MCBC values, you'll foster engagement and succession planning, reflected in 'ahead of the curve' engagement scores and robust succession plans.

Business acumen is key, enabling you to swiftly respond to market dynamics and translate On Trade Leadership strategies into actionable plans. Understanding customer needs will inform annual operating plans, ensuring alignment with customer-centric strategies.

With an unwavering commitment to excellence in execution, you'll challenge yourself and your team to deliver outstanding results amidst a dynamic landscape. Key responsibilities include:

Leading, coaching, and developing a high-performing team to drive MCBC brand distribution within your territory.

Key Responsibilities

  • Establishing clear succession plans and tailored development programs to cultivate talent and ensure a robust talent pipeline.
  • Ensuring consistent customer experiences through adherence to operational standards and delivering superior customer service.
  • Executing sales priorities outlined by the Sales Leadership team, focusing on quality brand distribution, volume, market share, cost control, and customer experience.
  • Cultivating an environment that fosters employee engagement, health and safety compliance, and corporate social responsibility.
  • Building a network of influential contacts across industry bodies, local government, and market routes.

About you

You may not meet all the criteria for the role, but don't let that stop you from applying. We all need to learn and develop, and we can help you do this here at Molson Coors.  

  • Proven track record of driving results in sales environments.
  • Experience managing Profit & Loss and delivering Annual Operation Plans.
  • Extensive On-Trade Sales experience.
  • Ability to recruit, develop, lead, and inspire talented individuals.
  • Strong relationship-building, influencing, and negotiation skills at senior levels.

If you're passionate about achieving excellence in a challenging and dynamic environment, we invite you to join us as a Regional Sales Controller and drive the success of MCBC brands in the North East.

About Us

  • We’re one of the UK’s Most Attractive Employers winning the Top Employer award for the last 11 years. 
  • Equal Parent Leave - as much or as little as you wish of 52 weeks parent leave, with 26 weeks at full pay irrespective of gender or path to parenthood.  
  • Flexible work programmes to ensure a work life balance is maintained such as our market leading Moments That Matter for significant moments in your life. 
  • Commitment to the physical and mental wellbeing of all our people reflective of our People First value.  
  • We’re committed to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment which is reflected in Our Beer Print and our 2025 sustainability targets.

Molson Coors Beverage Company: Building Careers  

Molson Coors Beverage Company is an Equal Opportunity Employer, and we seek diversity. We want to continue to create an environment where our people are truly able to be themselves at work, regardless of their gender, ethnicity, sexual orientation or religion. We want people to be able to bring their own creativity and style to work, so that we get diversity in our thinking across our organisation, as we believe that we are a better business for it.  

This makes our talent strategy simple – we want the best talent in all our roles, regardless of their background. We take pride in celebrating our unique brew and our people are our greatest asset.  

We are Disability Confident Committed. If you require any additional assistance or adjustments in advance of, or during the application and/or hiring process, please contact us at [email protected] We want you to succeed and will be happy to support you.


Putting People First is our first value and guides everything we do. We want working for Molson Coors to be a great and rewarding experience, giving everyone the opportunity to learn and grow, with comprehensive wellbeing support and excellent benefits.

Flexibility is important to our people and important to us. We offer different flexible work options and employees can make use of ‘Life Leave’, two weeks of extra paid leave on top of holiday, sickness and compassionate leave, to enable them to take care of significant moments in life.

View our Top Employer profile

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