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Digital Analyst

Employer
WHSmith
Location
Swindon, Wiltshire
Salary
upto £32k
Closing date
1 Apr 2021

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Job Details

Funky Pigeon are looking to fill a designated role within the Web Team, looking for someone with proven web/digital analyst experience. The role will focus on supporting CRO, designing and building both static and automated reports using Google Data Studio, GA360 and Content Square.

The successful candidate will be analysing user journeys and ecommerce behavior through a variety of cutting-edge platforms, working with UI/UX teams and feeding back to the wider business. Analysis will be supplied to different areas of the business to support insights aimed at improving KPI’s. The role will also contribute to automating key performance indicator reports along with providing regular analysis on data trends.

What you’ll be doing:
•    Creating Google Data Studio reports tracking KPI’s
•    Use Google Tag Manager to refine data recording
•    Working with GA360 to utilise reporting capabilities
•    Monitoring and analysing test campaigns with CRO team
•    Analysing user flow data to generate optimisation insights
•    Supporting the wider business in performance reporting

What we are looking for:
•    Experience in Google Data Studio Report Building
•    Google Analytics Expertise
•    Google Tag Manager Knowledge
•    Experience analysing A/B and multivariant test campaigns
•    Experience generating CRO insights through user journey analysis tools such as Content Square
•    Self motivated enthusiastic individual
•    Desire to self develop, learn & suggest new technologies
•    Excellent communication skills

What’s in it for you?
The opportunity to join rapidly evolving team that prides itself on agility and speed in which it can adapt. If you have a passion for data and looking for role where you can make an impact, then we want to hear from you. You’ll thrive on the freedom and the chance to use your skills with your input and insights will be trusted to deliver performance benefits. What’s more, you can expect some fab rewards, including an achievable annual bonus, 25 days’ holiday, pension, the perks of your birthday off, access to various discounts and lots more!
“WHSmith values diversity and welcomes applications from all sections of the Community”

 

Company

WHSmith started in 1792 with a small news vendor in Little Grosvenor Street, London, followed by the opening of our first bookstall in Euston Station in 1848. We quickly established ourselves as the favoured newsagent, stationers and bookseller opening stores across the UK. From this point on, there has been no looking back.

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