AS SEO Executive, your primary focus will be managing SEO activity for our ChildsPlay luxury childrenswear partner retail business! You will be the internal champion at NEXT and have a hands on role, but supported and part of the wider SEO team at NEXT.

This is a fantastic opportunity for someone who has experience of working within a SEO role and wants to be part of partnering with one of our partner retail businesses.

The SEO Executive will assist in building growth and optimisation of the Next Group’s family of websites, specifically Childsplay. Responsibilities include developing and implementing on-page and off-page campaigns, management of agencies and assistance with sitewide audits. Candidates will be expected, and encouraged, to explore all possible SEO strategies the business could use. Solid hands-on SEO and analytics experience is essential for this role.

Key Responsibilities

• Assist with the development and delivery of SEO strategy for Childsplay
• Maximise ethical link building opportunities through the use of various outreach techniques
• Propose new ways of utilising content in a way that meets our business KPIs
• Work with the Content, PR and Social Media teams to ensure Next delivers a best in class content marketing and influencer strategy
• Manage and coordinate any SEO activities conducted through external suppliers and internal teams
• Research SEO opportunities on an on-going basis
• Conduct detailed competitor analysis
• Help to analyse organic performance using our web analytics package, rank tracking and link tools
• Generate weekly and monthly reports using main KPIs

Criteria

Essential Skills & Experience

• 3+ year SEO experience, within an in-house or agency team.
• Track record of analysing SEO trends and opportunities, and providing and implementing recommendations to improve visibility within SERPs
• Experience with content outreach and link building (off-page SEO)
• Exceptional communication skill with the ability to communicate effectively with all levels within the business
• Strong analytical/reporting skills with an advanced working knowledge of Microsoft Excel
• Involvement in on-page and off-page projects - from scoping to completion and from a commercial and technical standpoint
• Understanding of search engine best practices i.e. Google, Yandex
• Experience working with tools such as Google Analytics, Search Console, Searchmetrics and MajesticSEO
• Ability to work within a fast-paced, ROI driven environment
• Team player with personal characteristics that instil trust and confidence
• Comfortable within a changing and developing environment
• Ability to take on responsibility for own projects
• Must have flexible attitude and the ability to work under pressure

Desired Skills and Experience

• Fashion / lifestyle industry background
• Ability to conduct technical website audits and write in-depth recommendations for developers
• SEO copywriting skills that reflects the brands tone of voice
• Knowledge of other online marketing channels i.e. PPC, PLAs

Benefits

• Bonus Scheme
• Pension Scheme
• ShareSave Scheme
• Life Assurance
• Staff Discount
• On-site Nursery

About Next

You know Next, but did you know we’re a FTSE-100 retail company employing over 43,000 people across the UK and Ireland. We’re the UK’s 2nd largest fashion retailer and for Kidswear we’re the market leader. At the last count we have over 540 stores, plus the Next Online and it’s now possible to buy on-line from over 70 countries around the world! So we’ve gone global!