ALF is an online business development tool for companies seeking to target the biggest advertising spenders in the UK.

ALF researches the decision makers at the top 6,000 advertisers in the UK, along with their 17,000 associated brands, who collectively spend over £11 billion a year on advertising.

We link agencies to brands and advertisers to build a complete web of advertising and marketing spend decision makers in the UK.

ALF is a member of the DMA.