Getting it right by tailoring your video CV to the job you’re applying for and using it to display your creativity, passion and drive should be a top priority.
Like it or not, more and more employers are asking for video CVs as part of their filtering process – especially for hotly-contested jobs. Paul Lewis, the Managing Director of Pitman Training, is an expert in helping people improve their career prospects, secure promotions and get back to work. Here are his top 10 tips for creating a video CV that will get your application to the next stage.
When filming your video CV, as a bare minimum, you’ll need a computer, internet access and a phone with a high-quality camera. We’d also recommend using a tripod to guarantee still shots – no one likes shaky video. Once you’re done filming, you’ll need editing software to sharpen your video up. So, consider downloading Final Cut Pro, Microsoft Movie Maker, or Apple iMovie.
Recruiters don’t consider a video CV a final interview. Treat it as a short trailer to introduce yourself and show your personality. Ensure that your video CV is no longer than two minutes – any longer and you could run the risk of your recruiter getting bored and switching off.
It’s important to appear natural when filming your video CV, which is why you should avoid reading directly from a script. To avoid this, write down what you want to say and practice until you’re comfortable enough to perform on camera.
Finding a good location to film is key. Ensure you have a tidy backdrop and are set up in an area with no background noise that will distract from your message. You’ll also want to make sure the lighting is good so they can see your face clearly.
Make sure your video has a clear beginning, middle and end. Start by introducing yourself, explaining why you’ve created the video and why you’re the right person for the job. Also, name drop the company, so they know this video is unique to them. Then move onto explaining your USP. To end the video, do a quick recap of the main reasons why you’d love the job.
It goes without saying, but you should treat your video CV as if it was an in-person interview. Research the company you’re making the video for and gauge what you believe would be an appropriate attire based on their company culture.
Remember, you’re being judged on how you act in this video, so be professional. Avoid slang (and other inappropriate language) and be cautious when it comes to jokes. What’s funny to you may not make others laugh.
Nothing is more frustrating than watching a video where you can barely make sense of what the candidate is saying. So, when addressing the camera, talk slowly and clearly so the recruiter doesn’t miss those golden nuggets you are imparting about yourself.
Your USP is all about showcasing exactly why a recruiter should hire you. It demonstrates the skills, knowledge or experience you can offer to the company you’re applying to. Ensure you make your USP relevant by reading the job description beforehand and tailoring each video CV to the role you’re applying for.
To end your video CV, let the recruiter know where they can go to find out more about you. As well as mentioning these as part of your script, you can also use the final screen to show your social media handles and website links to portfolios or professional blogs.