Initial Investment

£4,995 +VAT

Training provided



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Why a diddi dance franchise?

Join our close network of over 40 franchisees who actively support each other, celebrating the highs and cushioning the lows. Our franchisees love being part of the award winning, fully CAA accredited network, with our 5* franchisee satisfaction rating awarded each year from the franchise industry’s independent satisfaction survey standing as testimony.
Providing full training and ongoing support, our head office team can guide you through every step of the way, ensuring a well respected and profitable business in a box
Even throughout the pandemic, all of our franchisee’s continued their classes online, making it a truly adaptable business even in the toughest of times
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Support and training

The diddi dance franchise package includes full training and support in delivering diddi dance classes, parties and Early Years sessions as well as running your own business including operational management and marketing.
Support programme includes:
  • Initial week’s training in London in the diddi dance way
  • Comprehensive training and support manuals
  • Business set-up and marketing advice & training
  • IT and technical support
  • Online video and branded material databases
  • Ongoing employment, marketing and business advice
  • Monthly webinars
  • Company newsletters
  • Quarterly business support calls
  • Our annual 2-day conference
  • Face-to-face First Year and Growth Visits
All franchisees meet up annually. This two-day conference is a fantastic opportunity to share and celebrate successes from around the country as well as to work together with active involvement from all franchisees into the growth of the company.

Diddi Dance Support

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With diddi dance you can:

  • Be your own boss
  • Create an opportunity that’s both challenging and rewarding
  • Find your own work/life balance
  • Take your career in the new direction
  • Build your own local business
  • Have the ideal flexible lifestyle

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At diddi dance we are looking for highly motivated individuals who have the passion & drive to run their own business and make it a success, but just need the assistance & guidance in setting one up.

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Our awards over the last decade

diddi dance founder Anne-Marie has been bringing together preschool children for fun and funky dance sessions since 2003, with the franchise running since 2010. There is a real focus on excellence throughout the network, which has led to numerous award wins for service delivery and franchising best practice – including EWIF Inspirational Woman in Franchising 2019.

Anne-Marie has been a strong force in bringing standards to the sector with diddi dance being founding members of the Children’s Activity Association (CAA). The CAA Gold membership standard involves endorsement from a child psychologist following observed sessions. Franchisees also benefit from cheaper insurance with this membership.franchise owners smiling

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Invest in your future and take the next step

A diddi dance franchise requires an initial investment of just £4,995 +VAT and you will also need enough cash to support yourself and your business during the set-up phase.
  • 5 year renewable licence
  • Intellectual property of our proven business system
  • Exclusive territory including demographic analysis
  • Comprehensive launch, training & operations manuals
  • All lesson plans are party plans
  • diddi dance unique and owned music
  • Personlised page on the diddi dance website
  • Comprehensive franchisee training course
  • Fully integrated online booking and CRM system
It’s simple; just get in touch to find out more. You can then come and see a class in action at one of our open days – there is no cost or commitment to learn more about diddi dance.

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Diddi Dance FranchiseI had been working as a dance and performing arts teacher for 12 years and although I loved my job I had become increasingly stressed and unhappy with it. After attending baby/toddler yoga classes with my son it struck me that this or a similar type of business was something I could do easily with the skills I had and that it could provide me with a much more flexible, enjoyable and rewarding way of making a living.

Not long after, my son came home from nursery with stickers on his t-shirts saying I’m a diddi dancer and I straight away began looking into exactly what diddi dance was & whether it was the business opportunity I had been waiting for. Although I considered working as a freelance dance teacher or even opening up my own dance school, I felt that a franchise with a well established brand would be a much better option for me having little previous business experience.

I started researching children’s franchises and found that diddi dance was the one that suited me best as it would allow me to continue using my skills & love of dance and it was very good value for money compared to many of the other well-know children’s franchises.

I’m now 3 years in and very happy that I made the big decision to change my career and become my own boss. It was difficult at first to get to grips with the business side of things, however, with a great support network of Head Office and the other franchisees I feel I have learnt and achieved so much.

I thoroughly enjoy running my diddi dance and I’m very proud of the business & reputation I have built in my area but a lot of this is thanks to having a fantastic product/service and trusted brand behind me to begin with so for me certainly, buying a franchise was the right decision.

Svenja Jinman – diddi dance Wolverhampton, South Staffordshire & Stafford

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