Clothing collection to benefit male mental health

A contemporary British menswear company is aiming to help raise funds for men to have therapy.

good dads club


Clothing company Far Afield have teamed up with The New Fatherhood and its founder Kevin Maguire, to create a collection comprising T-shirts, caps and socks, for dads to fly their fatherhood flag with pride. 100% of the profit from this collection will go to The New Fatherhood Therapy Fund, an initiative to help dads struggling with their mental health to get access to therapy—no matter where they are, how much they earn, or what healthcare plan they’re on.

The New Fatherhood is a weekly newsletter exploring what it means to be a dad, which has grown over the last 2 years to 10,000 subscribers, a group of “dads with feelings” (and a fair few curious moms) who are part of a movement that explores modern interpretations and diverse perspectives of fatherhood, with a community helping each other be better dads, together. It was set up by former Google employee Kevin Maguire after he suffered from paternal postnatal depression, after the birth of his second child.

He now lives in Barcelona with his wife Sejal, and his two children Padme and Bodhi. He explores the intersection between fatherhood and mental health through his newsletter, as well as a private community of 200 dads who regularly meet for men’s circles, career discussions, a book club and more. Kevin works as an executive coach, partnering with people who are going through things and don’t know what to do next.

Readers of The New Fatherhood have come together to create a fund to help dads who are struggling to get access to therapy, If you are a dad who personally feels you could benefit from talk therapy, or if you know someone who might fit the bill, you can fill in this form.

Shop the collection via Good Dads Club or John Lewis.

Read more:

Dads as active caregivers: shifting parenting roles

What are my rights as a father?

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