Best industries for home working in the long term

Researchers have published a league tale of the best industries to work in if you want to continue home working after the pandemic

Flexible Working


Working dads looking for jobs that offer flexibility can check out a new league table of which industries are most open to different ways of working.

Researchers studied nearly half a million job adverts looking for signs they supported working from home in particular. They filtered for those only offering home working during the current crisis and those offering the option long term.

Creative industries

Copywriting and content marketing came out on top. One in five jobs advertised in that field gave the option to work remotely.

Creative industries dominated the top of the table. The top five was rounded out by web development, journalism, video and photography and design.

At the other end of the league jobs associated with construction were rarely advertised with flexibility. For example just 2% of construction jobs and around two in every thousand quantity surveyor roles included any reference to home working. That’s understandable given the nature of those jobs. However it’s also noticeable that they are industries dominated by men.

Working dads

Given the gender and age split at the top of firms it’s also key that CEOs – much more likely to be working dads – have a wider range of options when it comes to working flexibly. Nearly 15% of CEO roles were advertised with the option to work remotely. While only 3% of graduate jobs were. This points up issues for young people starting their careers. But it also reinforces the idea that flexible working is only for men at the peak of their career. For flexible working to truly catch on it has to be seen as something for all men, particularly young fathers, not just for the dads that have earned it over the course of a career.

Pete Braithwaite, COO at KIT online, the firm behind the research, said, “Remote work is becoming a part of life for many organisations, and I hope more industries follow in the footsteps of the creative and development industries in the next few years. It will be interesting to see what next year will bring.”

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