Nearly two thirds of employers say they offer early parenthood support, according to new research.
A third of employers do not offer early parenthood support and are vulnerable to losing staff says new data from digital health platform Peppy.
Early parenthood support is offered to new parents following the birth or adoption of a child, and includes but is not limited to, support with infant development, sleep and feeding, perinatal health, relationships, mental health, childcare and return to work.
Dr Mridula Pore, CEO of Peppy said, “It is true that not every employee will need or want to lean on workplace support, but knowing it’s there gives great peace of mind. It also sends out a very clear message that the organisation understands that the individual is more than just an employee, they also have an important family life and responsibilities beyond the workplace.”
Despite this, the Peppy’s poll amongst HR decision-makers showed just over half think their leadership teams recognise early parenthood support has an impact on recruitment and retention.
That’s even as 41% of respondents acknowledged their company policy was put in place to make them a more attractive employer for jobseekers.
“If an employer is unsupportive or disinterested, employees may start to look elsewhere for an organisation that more visibly puts family first,” said Dr Pore. “Offering this type of support is not entirely altruistic. Helping staff at one of their most life-changing moments means employees are more likely to be engaged and productive in the short term and remain loyal to the employer who also supported them throughout those sleepless nights!”